life, aberration and many events about murder and other cases. Inroutine life of housewives, like keeping house and living in society, we can find many scenes about consumer behavior. Because it provides many real various example of spending while describing the life of the middle classes housewives concretely. By matching these scenes with Consumer behavior theory, we tried to deeply understand
● Definition of digital nomads
Digital nomads are individuals who use technology and the internet to work remotely from any location in the world, allowing them to have a location-independent lifestyle. Digital nomads often work as freelancers, entrepreneurs, or remote employees for companies, and they typically use laptops, smartphones, and other digital devices to communicate and collabora
life, people started to have deep interests in their health. As the first step to a healthy life style, recently people spend more time on cooking a nutritious meal with organic materials.
3) Broad Social Network: Self-independence (super broad and superficial relationship)
Along with development of online tools such as twitter, facebook and blog, it became much easier to meet new people
In Yuhan-Kimberly Company, there is a sustainability management which is economic responsibility, social responsibility and environmental responsibility.
Social Responsibilities
Compliance Management
Ethical Management
Transparency
Contribute to and invest in community
Strengthen life-long learning
Build win-win relationship with business partners
Enhance health and hygiene of customers
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
increase.
If this situation is continued, account of health insurance will have a deficit.
Korean use seventy or eighty millions of money as medical cost all their life and half of their medical cost is used after 65-years-old.
Korea face an aging-society, so economic action of man in the prime of life is very important. Therefore, we need countermeasures about increasing medical cost.
in change facilities
Target Customers
- Groups of people aged between 20-30 including
college students
-Family units
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
S
in a very limited ways. Hermès targets their highly privileged customers by showing them what Hermès is trying to achieve ultimately: the high quality of life. This kind of targeting is possible and effective because of the company’s craftsmanship history which was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end
② Sexuality, Abortion ad
As you can see in sexuality advertisement of England, it is obvious that they are the strong advocator of pro-choice. However in Korea, we don't see advertisements about abortion. the reasons are because, abortion is strongly prohibited by low in Korea. It is only allowed when the pregnancy is caused by rape, threatens mother's life, and when the baby has mental
consumption/use, in the large extent). Again there is a variety of reasons to return the products
• reimbursement guarantees;
• warranty returns;
• service returns (repairs and spare-parts);
• end-of-use;
• end-of-life;
The reasons have been listed more or less according to the lifecycle of a product.
Reimbursement guarantees give customers the opportuni